COURSES
|
Semester A |
||
| Α/Α | Course |
(ECTS) |
| 1 | Research Methods in Public Relations and Marketing |
7,5 |
| 2 | Public Relations Strategies |
7,5 |
| 3 | Business Economics |
7,5 |
| 4 | Marketing Managment |
7,5 |
| Total |
30 |
|
|
Semester B |
||
| Α/Α | Course |
(ECTS) |
| 1 | Digital Economy and E-Commerce |
7,5 |
| 2 | Models of Consumer Behavior |
7,5 |
| 3 | Public Relations and Marketing on the Web |
7,5 |
| 4 | Media Relations in a Digital Age |
7,5 |
| Total |
30 |
|
|
Semester C |
||
| Α/Α | Course |
(ECTS) |
| 1 | Information and Technology based Marketing |
7,5 |
| 2 | Entry Strategies for International Markets |
7,5 |
| 3 | Interactive Business Applications Design |
7,5 |
| 4 | Management of Integrated Communications |
7,5 |
| Total |
30 |
|
|
Semester D |
||
| Α/Α | Course |
(ECTS) |
| 1 | Master Thesis |
30 |
| | Total |
30 |
